Press Release


SEIKO Launches 12th Generation Criteria Chronograph for character, style and technology

9 November 2009

The much-loved SEIKO Criteria Chronograph series has proudly launched its long-awaited 12th generation series to impress and surprise connoisseurs of timepieces with flight-time keeper and brand new stylish looks.

Much-loved and highly recommended by artist Daniel Wu, the 12th generation SEIKO Criteria Chronograph series is proud to boast the simplified Rotary Slide Rule, with which aeronautic professionals such as pilots and the like would be able to speedily work out the fastest flight paths and convert measurements such as distance and weight between different systems. The 12th generation SEIKO Criteria Chronograph series is complete with alarm, time-keeping in 1/5 second increments up to 60 minutes, and water resistance up to 100 metres. As accurate as it is stylish, the 12th generation SEIKO Chronograph Criteria series gives a new definition to modern professional timepieces.

In addition to practical, advanced and precision functions, the 12th generation SEIKO Criteria Chronograph series also comes in stylish eye-catching external designs. Ion-plated dark brown bezels and bright-coloured hands capture accurate time and attention. The identity and individuality of 12th generation SEIKO Criteria Chronograph series is even more prominent with the adjustment control crown for the Rotary Slide Rule devised at the 11 o'clock position - also for utmost ease of operation. And when it comes to mix-and-match possibilities, 12th generation SEIKO Criteria Chronograph series is available in three different dial colours.

The 12th generation SEIKO Criteria Chronograph series is designed to be the watch for the discerning class of people who demand functionality as much as style and character. As a gift item, 12th generation SEIKO Criteria Chronograph series sets the user and the giver a class above the ordinary.

SEIKO's customers are entitled to comprehensive after-sales services. Please be reminded to pay special attention to the following on the warranty card at purchase: a red registered label with Hong Kong's area code 520S1, a computer outputted model number and the name of the retailer printed at the center bottom. For product details, please contact SEIKO's distributor, Thong Sia Watch Company Limited on 2736 0235.


The 12th generation SEIKO Criteria Chronograph series, for style, character and functionality.