14 April 2009

SEIKO has further escalated its standing in the market ever since it availed itself of Mr. Daniel Wu, Asia's highly celebrated star, as a face for the brand in 2007. With the company proudly announcing its renewed commission this year, Daniel has endorsed Criteria men's watches with maturity and style in a brand new advertisement shoot recently. 

The new advertisements were done by the widely acclaimed Japanese photographer Mr. Keibun Miyamoto, whose masterpieces had bolstered many international brands including LOUIS VUITTON, APPLE, NIKE and CANON. The seamless work relationship between Daniel and SEIKO's advertising stylists further heightened the quality of the shoot, making it a perfect portrayal of Criteria's 11^th Generation men's watches of flair and discerning taste.

Daniel Wu once again stunned the crowd with his professionalism during the shoot. His gift for modeling was fully manifested through sophisticated performance. In addition, a luxury car was especially arranged in the set, composing a masculine, vivacious mood while highlighting the charm of mature, metropolitan men. Daniel also proactively worked with the crew, requesting to retake unsatisfactory photos as well as sharing his experiences to select the best photos. His pursuit of perfection was in unison with SEIKO's visionary ideals. 

With his prolonged relationship with SEIKO and praiseworthy professionalism, Daniel Wu never fails to demonstrate the brand's spirit with sophistication. His versatility brings out the essence of diverse SEIKO designs, while his professionalism parallels the brand’s reputable quality. He is in fact the definite face for the brand. The new advertisements will be unveiled in major Southeast Asian markets including Hong Kong, Singapore, Malaysia, Thailand and Indonesia around mid-May in 2009.

a luxury car was especially arranged in the set, composing a masculine, vivacious mood
while highlighting the charm of mature, metropolitan men.

Daniel Wu once again stunned the crowd with his professionalism during the shoot.
His gift for modeling was fully manifested through sophisticated performance

Daniel also proactively worked with the crew, requesting to retake unsatisfactory photos
as well as sharing his experiences to select the best photos.

The seamless work relationship between Daniel and SEIKO's advertising stylists further heightened the quality of the shoot, making it a perfect portrayal of Criteria's 11^th Generation men's watches of flair and discerning taste.